oakspysignsandgraphics

  Lobby signs are used for greeting and welcoming guests or customers and are also effective at highlighting your brand. Read the tips below to help you choose the right lobby sign for your business.  1. Be Consistent and Unique Incorporate your brand colors and logo in the signage to strengthen your brand or to draw more customers in. Lobby signs must also fit your industry — if you are offering professional services, the signage must reflect this. Unique signage may also entice more visitors. Check out the reception area signs of similar businesses to see if you can draw inspiration but create something unique for your brand.  2. Determine Your Target Audience One of the keys to designing effective  lobby signs  is to know who you are creating them for. The lobby signs must appeal to your target audience so that potential customers are more likely to remember you and your brand. Start-ups or  IT  companies, for instance, usually go for something...

  Outdoor signage is a vital component of any business’s marketing strategy. It is the first point of contact a potential customer has with your brand and can greatly influence their decision to engage further with your business. However, with harsh weather and constant exposure to the elements, ensuring the performance and durability of  outdoor signs  can be challenging. What Is the Purpose of Outdoor Signage? The main purpose of outdoor signs is to attract the attention of potential customers and provide them with some information about your business’s products or services. Some outdoor signs are used for additional purposes, such as advertising a sale or promoting a new product, providing directions or information about a business’s hours of operation, or simply displaying the business’s name and logo to increase brand awareness. Let us now discuss what you need to do so your outdoor signs have the expected longevity and durability. Use High-Quality Materials for...